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One day back in 1967, Dave DeBruler and Jean Vitale were given the opportunity to purchase the first Beef-A-Roo restaurant. Despite a lack of resta.. read moreurant experience or training, they both said 'Yes!' Beef-A-Roo has been a Rockford tradition ever since. Beef-A-Roo has seen many changes in the 40 years that followed. The original menu included beef and ham sandwiches, potato chips, and soft drinks, which were served at a walk-up counter for take- out dining. By the mid-70's, menu expansion was in full swing. Cheeseburgers and french fries were the newest craze. The introduction of soft-serve chocolate shakes also gained instant menu popularity. In the 80's, Beef-A-Roo offered more spacious dining areas and the latest restaurant innovation: drive-through windows. Drive-through dining added a new level of convenience and service for our customers. By this time, Beef-A-Roo had developed into a local chain with 6 locations in the Rockford area. While we continued to add new menu options (chili, soup, salads, chicken and turkey sandwiches, just to name a few), we also began to explore the concept of using a theme for restaurant design and decor. Riverside Beef-A-Roo was built using the nostalgia of the '50's and '60's, and soon became known as the Rock 'N Roll Beef-A-Roo. Customer appreciation for this unique and fun place to dine resulted in our changing three other locations into this same theme. With the construction of the North Alpine Road Beef-A-Roo in 1999, we chose to use a North Woods Lodge theme. When the decision was made to rebuild the original Beef-A-Roo in Loves Park, we chose Engine Company No.1: Firehouse Beef-A-Roo as our theme. All our theme restaurants offer an unique dining experience. We hope you will have an opportunity to visit them soon. There are some things that haven't changed at Beef-A-Roo! We remain committed to offering the best food and service at affordable prices in a pleasurable dining atmosphere. Though still actively involved in the day to day operation, the original partners have been joined by other family members to assure that Beef-A-Roo will be here to serve it's customers' needs for many years to come. We appreciate the loyal support we have received from our customers and are proud to have been a part of the Rockford/Loves Park business community for the past 40 years.

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