Chuck E. Cheese's is a chain of Family Entertainment Centers. The concept is a basic sit-down pizza restaurant, complemented by arcade games, small ri.. read moredes, animatronic characters, and other popular diversions for young children such as climbing equipment, tubes, and giant slides. Its logo and mascot, Chuck E. Cheese, is an anthropomorphic mouse. The "E" in Chuck E. Cheese stands for entertainment
Chuck E. Cheese's was founded by Nolan Bushnell (founder of Atari & Pong), in May 1977. The first Chuck E. Cheese's was located on Winchester Boulevard, in San Jose, California. The concept for Chuck E. Cheese's evolved from Mr. Bushnell's belief that there were not enough places where young people could go to play video games that had a family atmosphere.
In 1984 the parent company to Chuck E. Cheese's, Pizza Time Theatre Inc. was purchased by their direct competitor at the time Showbiz Pizza. A few years later it was decided to change the target audience to focus specifically on families with young kids. Both the Chuck E. Cheese's and ShowBiz names continued to be used until 1992, when Chuck E. Cheese's Pizza became the name for all of the restaurants.
Chuck E Cheese
Today, our mission is simple, bring families together in a wholesome environment for fun, games and kids. Chuck E. Cheese's consists of over 500 entertainment centers in 48 states and 5 countries.
CEC Entertainment, Inc. is headquartered in Irving, Texas, and trades on the New York Stock Exchange using the ticker symbol (CEC).