Colonial Electric Coupons

By 1970, Philadelphia’s population was nearly two million. The road systems badly needed updating. Colonial’s turn-of-the-century office building and warehouse was taken by ‘eminent domain’ to make way for the new Vine Street Expressway. Rather than endure a move, Colonial’s president and the founder’s son, John Wilson, opted to close its doors and liquidate the inventory. At that time, Joe Bellwoar had been Colonial’s star outside salesperson. He offered to buy Colonial’s inventory and was given permission to use the Colonial name. Square D, one of the nation’s leading electrical manufacturers, agreed to transfer the franchise authorization to the new Colonial Electric Supply. In 1972,...