Jamba Juice

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Jamba Juice is a chain of smoothie restaurants headquartered in Emeryville, California with over 700 locations operating in 30 states, the District of Columbia and the Bahamas. Over 500 locations are company-owned, with the remainder being franchised. For the 51-week Fiscal Year ending on January 1, 2008 sales were $317 million, which included sales of $306 million from company locations.

Jamba Juice was founded in April 1990 by Cal Poly graduate Kirk Perron, along with cofounders Joe Vergara, Kevin Peters, and Linda Ozawa Olds. It was incorporated in 1990 as Juice Club, Inc. in San Luis Obispo, California. It is known as one of the leaders in the quick-serve fruit and vegetable juice market nationwide.

In 1993, the company opened and started along with two other California stores owners, one in Palo Alto and one in Irvine. The original San Luis Obispo Juice Club was located at the corner of Chorro St. and Foothill Blvd. and still exists as a Jamba Juice location.

Juice Club Inc. of San Francisco changed its store name to Jamba Juice in 1995.

Jamba Juice uses real fruit and processed fruit juices from concentrate. All smoothies, except for its "All Fruit Smoothies," contain another ingredient, as per the recipe: sherbet, frozen yogurt, sorbet, plain yogurt, lower-calorie dairy base, chocolate base, or soymilk.

Jamba Juice is frequently criticized for selling smoothies with more sugar than is recommended by the USDA to consume in one day. Because of this, Jamba Juice introduced "Enlightened Smoothies" in 2004 with less sugar and fewer calories and carbohydrates. They have since been renamed "Jamba Light." The Lower-calorie dairy base (formerly called Enlightened Base) is made with Splenda, non-fat milk and whey protein.

In addition to the smoothies, Jamba Juice sells fresh-squeezed orange juice and carrot juice, as well as wheatgrass juice shots. Jamba Juice also offers a substitute to coffee, for a caffeine fix, called Matcha Green Tea, which can be taken in a smoothie or as a small 4-ounce shot with soy milk, orange juice, or a mixture of the two, called a "matcha dream shot". All of these are similar to an espresso shot with a more appetizing taste to some. Jamba Juice also offers boosts (dietary supplements). Each smoothie and yogurt blend comes with the option of one free boost addition, from a selection of six such as Soy Protein, Immunity, Energy, Daily Vitamin, Calcium, or Heart Happy. The Protein Berry Workout, Acai Super Antioxidant, Coldbuster, Mango Metabolizer, and Pomegranate Heart Happy each come with a boost, so upon purchasing, the consumer has the option of adding an extra boost in addition to the boost already added. Extra boosts, such as Weight Burner, Matcha, whey protein, antioxidant, 3g charger or another of any of the six free boosts may be added for fifty cents. Prices vary by region (a medium size smoothie ranges from about $3.85 to $5).

Any smoothie can be modified from its standard recipe. Every customer has the opportunity to remove ingredients and substitute others. This is recommended to customers who have varied dietary needs.

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