About
Max Muscle, established in 1990, is the premier franchise specializing in Sports Nutrition. Max Muscle offers a diverse but integrated product mix of innovative nutritional supplements, fashionable athletic apparel and magazine publishing that targets a broad consumer base with a true passion for fitness and health. This combination is unique within the industry and has allowed Max Muscle to establish itself as a market leader within the health and fitness industry. The fitness industry is growing very rapidly and Max Muscle enjoys a premium position within the specialty end of the market. The sports nutrition market is a $22 billion dollar industry that, prior to Max Muscle, was without...