New York
Pinkberry Coupons
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About
The first store opened in January 2005 by Korean Americans Shelly Hwang and Young Lee. The tart, frozen dessert has a groupie-like following who sometimes refer to it as "Crackberry" (not to be confused with the BlackBerry, which has also been nicknamed the Crackberry). The company acknowledges its cult-like following by maintaining a "groupie corner" on its website. When the company was the subject of an American Express commercial for a new "Plum Card" aimed at mid-sized business owners in 2007, the commercial stated that "it's amazing how in just three years, Hwang and Lee created a cultural phenomenon".