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<img src="http://www.elpolloloco.com/images/history1.jpg"> <img src="http://www.elpolloloco.com/images/newstore.jpg"> The Legacy of El Pollo Loco It began decades ago in the small town of Guasave on Mexico’s Pacific Coast. The year was 1975 when a roadside chicken stand named El Pollo Loco (pronounced "L-Po-yo Lo-co" and Spanish for "The Crazy Chicken") opened. Its signature menu item was (and remains) unique-- fresh, natural chicken marinated in a special recipe of herbs, spices and citrus juices passed down from the founding family. The marinated chicken was then flame-grilled to perfection, hand cut and served hot off the grill for the mouthwatering taste of El Pollo Loco that people...