About
Proactiv Solution is an over-the-counter topical benzoyl peroxide-based bactericidal for the treatment of mild to moderate forms of acne. The name "Proactiv" is derived from the word proactive, meaning to take the initiative. Co-developed by two dermatologists Dr. Katie Rodan and Dr. Kathy Fields, Proactiv Solution was first marketed and distributed by the direct response marketer Guthy-Renker in 1994 through 30 minute infomercials and later through the internet and kiosks at national mall outlets[1] to as many as 10 million reported customers.[2] Proactiv Solution was among the first commercially marketed treatments to implement emerging clinical findings from the late 1970s and mid...