About
Russell Cellular was established in December of 1993 as a home based business, owner Jeff Russell began as lone sales rep selling from the trunk of his old Dodge Omni. Formerly a turkey farmer, Jeff was intimidated by big business and large towns. His fear of cold stopping caused him to develop a strong referral program with the farmers and small business owners that were his first customers. Jeff developed his sales technique and soon hired a few outside sales representatives, all of them selling out of their cars. By the end of 1994, a customer base had been established and two retail locations were opened. Kym, Jeff's wife and business partner, began managing the in home office...