About
In 1989, Mike Clayton, founder of Hogi Yogi®, recognized the market potential of two popular food segments in the fast food industry: submarine (hoagie) sandwiches and frozen yogurt. Mike is a graduate of Brigham Young University with a Masters in Accounting and had worked for five years with a Big Six accounting firm. Mike says, "At that point in my life--I was 27--I decided I wanted to go into the fast-food industry, but it wasn't until I'd done a lot of research that I knew what it should be." The birth of the "Hogi" and "Yogi" He had a friend whose father had invented a dessert machine that used natural frozen yogurt without adding air or sugar. The results tasted like ice cream and...