f.y.e.

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In 2001, Trans World unified its mall-based stores under the brand name f.y.e. or for your entertainment, after buying out the mall-based Camelot stores. During 2001, a major re-branding campaign made f.y.e. the brand name for the entire group of mall-based and many freestanding retail stores owned by Trans World Entertainment. However, some freestanding or strip center stores continued to operate under their regional brands such as Planet Music.

Trans World stores deal primarily in CDs, Blu-ray Discs, DVDs, video games, books, and other entertainment products. They also buy, sell, and trade used CDs, Blu-ray Discs, DVDs, and video games.

Beginning in 2006, Trans World began transitioning buildings that were once home to Media Play outlets near Salt Lake City, Utah and Buffalo, New York into f.y.e. superstores, as well as all former Coconuts stores, such as the location in downtown Chicago, since the early part of 2007. The largest superstore is in Buffalo, New York, which is FYE #1975.

In addition, the landmark downtown Boston Strawberries located at 411 Washington St, is now an f.y.e.

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