Cinnabon

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Cinnabon is the world-wide leader in the cinnamon
roll bakery category. Founded in Seattle,
Washington in 1985, Cinnabon opened its first
bakery on December 4, 1985 at Sea Tac Mall. At the
time, only our Cinnabon Classic cinnamon rolls
were served. The brand has grown dramatically
since then. As of July 2005, the company had over
600 bakeries worldwide. These bakeries are located
nationwide, in Puerto Rico and in over 30 other
countries, leading to exceptional brand awareness
around the world. Cinnabon bakeries are
traditionally located in high-traffic venues such
as shopping malls, airports, universities,
casinos, amusement parks, military bases, train
stations and travel plazas.

Cinnabon bakeries have built a reputation for
serving fresh, aromatic cinnamon rolls made with
premium Indonesian cinnamon and topped with a
sweet, rich, cream cheese-based frosting. Each
Cinnabon product is served hot out of the oven and
baked fresh before our guest's eyes. Cinnabon's
commitment to premium ingredients and quality has
paid off. Cinnabon bakeries have been named the #1
restaurant chain in the USA by an ePinions online
poll. Additionally, Cinnabon was named one of the
top 50 pleasures in life by Expansion Magazine,
the most influential business magazine in all of
Mexico.



Starting out as a single product, Cinnabon began
to expand its menu with the Minibon, a smaller
version of Cinnabon Classic Cinnamon roll, in late
1987. In 1988, Cinnabon's first proprietary
beverage, the Mochalatta Chill was created and, to
this day, remains one of the most craved products
on the menu. Following the successful introduction
of these products, Cinnabon continued to expand
its bakery menu and offerings, including the
Pecanbon™ (1997), the award winning Cinnabon stix
product (2001), Chillattas™ Blended Beverages
(2005), and CoffeeLattas™ (2006).



What began as a simple cinnamon roll sold only at
Sea Tac Mall has evolved into a global phenomenon.
Whether you live in Tokyo, Japan, Caracas,
Venezuela or Australia, the aroma, quality and
freshness of a Cinnabon baked product never
changes. The first franchised bakery opened in
August 1986 in a suburb of Philadelphia,
Pennsylvania at King of Prussia Mall. On the
coattails of that opening, the brand expanded
internationally, to Vancouver, British Columbia,
Canada in April of 1987. Our franchisees are our
lifeblood for growth and expansion into the
future.

Cinnabon opened its first non-mall bakery in 1991
when it opened in Detroit's Wayne County Airport.
The expansion and diversification has continued
with the entry onto military bases (Elmendorf Air
Force Base - September 1999), theme parks
(Universal Studios Florida - June 2001), casinos
(Harrah's Laughlin - August 2001) and universities
(Virginia Tech University - August 2002). Today,
non-traditional venues represent nearly 35% of the
domestic system and have helped to make the
Cinnabon brand known around the world!