The ICEE Company, leader in the frozen beverage industry, launches an all new â€śBig Pointsâ€ť progr.. read moream.
ICEE points have been featured on ICEE cups since the product was introduced. The â€śBig Pointsâ€ť program will offer consumers 25 ICEE Points on 24 oz paper cups and 50 ICEE points on 32 oz paper and plastic cups. All information concerning the Point Redemption can be found on www.icee.com. The special â€śBig Pointsâ€ť cups will be available from April through August. During that time, special items such as ICEE Bear Buddies, special design T-Shirts and Beach towels will be available for redemption.
â€śWe are excited about this promotional programâ€ť, said Dan Fachner, President of The ICEE Company. â€śThis program builds consumer loyalty, encourages repeat purchase and offers both our consumer and the retailer an added valueâ€ť.
ICEE is a subsidiary company of J&J Snack Foods Corp. (NASDAQ: JJSF), who manufactures an expanding variety of nutritional snack foods to the food service and retail supermarket industries. Its principal products include: frozen soft pretzels under SUPERPRETZELÂ®, Pretzel FillersÂ® and other brand names; SLUSH PUPPIE frozen beverages; LUIGIâ€™SÂ® Real Italian Ice; frozen juice bars under the Minute MaidÂ®, CHILLÂ®, Barqâ€™sÂ®, and SHAPE UPSÂ® brand names; TIO PEPEâ€™SÂ® churros; THE FUNNEL CAKE FACTORYÂ® funnel cakes; and cookies under the READI-BAKEÂ®, Mrs. GoodCookieÂ® and CAMDEN CREEKÂ® brands