Motherhood Maternity

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http://www.motherhood.com
28 E 57th St
New York, NY, 10022
212.741.3488
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Motherhood Maternity in New York (Shopping | Fashion)

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Motherhood Maternity serves the value-priced portion of the maternity apparel industry with the greatest number of customers and is our largest chain with 690 stores. Motherhood is positioned with everyday low prices, broad assortment, fashion and quality. We believe that the Motherhood customer shops at moderate-priced department stores and discount stores when she is not expecting. Motherhood stores average approximately 1,700 square feet and are located primarily in enclosed malls, strip and power centers and central city business districts. Motherhood stores include 99 outlet locations that carry predominantly Motherhood-branded product, including some closeout merchandise. In addition, as of September 30, 2005, we operate 124 Motherhood leased departments in department and specialty stores such as Macy's and Babies "R" Us. Between 1998 and 2000, we successfully broadened Motherhood's customer base by lowering price points approximately 40% to 45%. This new price position significantly expanded the brand's target market, increased revenues per store and increased unit volumes during this period. We operate 32 Motherhood stores in Canada. The average price range for a dress at Motherhood is $28 to $50.

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