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The ICEE Company, leader in the frozen beverage industry, launches an all new “Big Points” program. ICEE points have been featured on ICEE cups s.. read moreince the product was introduced. The “Big Points” program will offer consumers 25 ICEE Points on 24 oz paper cups and 50 ICEE points on 32 oz paper and plastic cups. All information concerning the Point Redemption can be found on www.icee.com. The special “Big Points” cups will be available from April through August. During that time, special items such as ICEE Bear Buddies, special design T-Shirts and Beach towels will be available for redemption. “We are excited about this promotional program”, said Dan Fachner, President of The ICEE Company. “This program builds consumer loyalty, encourages repeat purchase and offers both our consumer and the retailer an added value”. ICEE is a subsidiary company of J&J Snack Foods Corp. (NASDAQ: JJSF), who manufactures an expanding variety of nutritional snack foods to the food service and retail supermarket industries. Its principal products include: frozen soft pretzels under SUPERPRETZEL®, Pretzel Fillers® and other brand names; SLUSH PUPPIE frozen beverages; LUIGI’S® Real Italian Ice; frozen juice bars under the Minute Maid®, CHILL®, Barq’s®, and SHAPE UPS® brand names; TIO PEPE’S® churros; THE FUNNEL CAKE FACTORY® funnel cakes; and cookies under the READI-BAKE®, Mrs. GoodCookie® and CAMDEN CREEK® brands