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INTRODUCTION Pho Hoa restaurants feature naturally flavored, low-calorie, delicious soups with the choicest slices of brisket, flank, eye round steak,.. read more... Each bowl of soup is accompanied with fresh coriander leaves, bean sprouts, hot peppers, lemon wedges... to give the customers a complete, nutritious and well-balanced meal. THE COMPANY As you have probably known, Pho Hoa is the largest Vietnamese restaurant chain in North America with locations in almost every city where Asians densely populate. We did not start out this big. In 1983, the first Pho Hoa restaurant opened in San Jose with a tiny kitchen and a few seats. We did not have the required budget to launch a massive advertising campaign and success was uncertain. But with a good recipe, dedication, and a personal commitment to making the best soups for our customers at a reasonable price, we were able to capitalize on our strengths and use them to multiply our successes. Today, we are a successful company with an impressive growth rate. Our Management Pho Hoa management team has extensive regional and national experience in marketing, management retailing, market research, new product development, and real estate. We are professionals who want you to succeed as much as you do and who will do our best to make your success a reality. Our Philosophy Our corporate philosophy is based on customer service, quality, and integrity. We believe that the customers are our guests and deserve prompt, friendly, and courteous service we want our guests to come with great expectations and leave with satisfaction. We use only top-quality ingredients in all our products and serve these products in an environment which reflects our high standards. And we select franchisees who share and convey our high standards to our customers. Our fair and honest reputation precedes us. We at Pho Hoa are known for our integrity in everything we do. our customers, our suppliers, our franchisees trust us. You can be assured that we will sincerely try to always do what is most beneficial for you and your franchise.