It's part of a promotion by Ocho Loco (8coupons ), a company that wrangles special deals at bars and restaurants to give people things for very, very cheap prices that end in 8. - The L Magazine

• 7.29.08 - 8¢ Mac & Cheese @ Supermac! (Flyer)
• 8.8.08 - 8¢ Miller Beer @ Wicked Willy's
• 8.19.08 - 8¢ Hot Dogs, Latke, and Matzoh Ball Soup @ Friedman's Deli
• 8.31.08 - 8¢ Falafels Sandwiches + falafel eating contest! @ Snacklicious falafel
• Throughout August - $8 cuts & Styles (donated to Locks of Love) @ Tropical Salon
• Throughout August - 8¢ "One Free Hug" American Apparel T-shirts from 8coupons
• Throughout August - $8 Tobacco Pipes & 88¢ body Jewelry @ Wild Gifts