Sonic Corporation (operating name: Sonic Drive-In) is an American fast-food restaurant chain based in Oklahoma City, Oklahoma, that recreates the driv.. read moree-in diner feel of the 1950s, complete with carhops who sometimes wear roller skates. There were 3,400 restaurants in 34 U.S. states, plus one in Mexico, as of November 18, 2008.
Sonic is also involved in NASCAR. Sonic signed on with Richard Childress Racing in late 2000 to be an associate sponsor for Dale Earnhardt, Sr. during the 2001 race season. Earnhardt was killed in the first race of the 2001 season, the Daytona 500, and Sonic continued sponsorship for Kevin Harvick, Childress's new driver of Earnhardt's car, through the end of the 2003 season.
In 2004, the company became more widely known by advertising in markets hundreds of miles from its nearest franchise. It also uses the slogan "Sonic's got it... others don't," as well as "It's not just good... it's Sonic good," implying a higher standard of quality than normal fast-food fare.
In the 1960s, Sonic meals were traditionally accompanied by a peppermint candy and small colored plastic animals called zoo-picks hanging on the side of drink cups until they were outlawed by consumer product safety laws as a choking hazard. The traditional peppermint candy is still served with Sonic meals today.
Sonic has featured unique menu items like hand-made Onion Rings and Pickle-Os (breaded deep-fried dill pickle slices) as well as such drive-in staples as hamburgers, Coneys (hot dogs covered with chili and shredded cheese) and corn dogs, shakes and malts. During its early years, some Sonic franchise locations also featured regional items on their menu. Other notable menu items include Ched 'R' Peppers (a form of the popper) and tater tots. Dessert frozen treats such as Oreo/M&M's/Reese's/Butterfinger Blasts are also available.
Different flavors such as vanilla, chocolate, cherry, strawberry, cranberry, apple, etc are available and can be added to drinks. Popular drinks include Ocean Water (Sprite with blue colored coconut flavoring added) or Limeades (Sprite with lime or other flavors added). Sonic uses the slogan as "Your Ultimate Drink Stop" due to the 168,894 possible drink combinations. Its advertising also states that "You could have a new drink every day for the next 462 years". The true number of possible combinations is higher
The newest tagline is "Sonic is even sweeter after dark." This refers to the fact that some locations now close at midnight or later.
Improv actors T. J. Jagodowski and Peter Grosz are known to American television viewers from their series of "Two Guys" advertisements for the Sonic Drive-In restaurants. Similar series of commercials also ran featuring other duos of improv performers (Molly Erdman and Brian Huskey, and Katie Rich and Sayjal Joshi).