About
The Digital Photo Academy began with the idea of a nationwide
workshop series dedicated to promoting the culture of digital
photography. The workshops would be taught by talented and
accredited professional photographers who live in the cities
where they teach. The classes would be small, and the students
would be grouped according to skill level so that nobody would
feel bored or intimidated.
To find talented professional photographers to teach in each
city, Panasonic hooked up with Richard Rabinowitz and his
company R2Rainmaker, who has been working with the world's
most accomplished photographers for the last 25 years. A long
and rigorous selection process led to signing up 48
accomplished shooters from 20 cities around the country. During
intensive meetings and many friendly meals, we hashed out the
curriculum for each skill level, developed detailed ideas for
outdoor shoots involving students in the advanced workshops,
and decided on the equipment required to enhance their skills at
post-capture image manipulation. We knew that if we wanted to
build long-term photo communities, the tips and techniques had
to be helpful to people who owned all different cameras, not only
Panasonic models.
On April 23rd, 2007, our instructors traveled to the North
American headquarters of Panasonic (in Secaucus, New Jersey) to
launch the Digital Photo Academy. The day after the launch, all
involved were transported to Harlem Meer, one of the most
beautiful areas of New York’s Central Park.
During a four-hour photo-shoot designed to express our
collective joy in digital photography, the instructors captured
hundreds of beautiful images of flowers, ponds, waterfalls, and
the inimitable inhabitants of the Big Apple, all with Panasonic
cameras handed out to the instructors - the DSLR LUMIX L1 and
the Point-and-Shoot LUMIX TZ3. All of the DPA instructors have
brought their L1 and TZ3 cameras back to their cities, to assist in
teaching the DPA workshops hands on. But don't worry, you can
bring any make or model of digital camera manufacturer to your
workshop, as our instructors have knowledge and experience
with all different kinds of cameras.