About
Who is Hanna?
The "original" Hanna
The original Hanna Andersson was my grandmother.
She had a way with babies and lived in Skåne near
the Baltic Sea. Grandmother taught me the Swedish
tradition of choosing the best quality she could
find – and using things for a long, long time!
Hanna began with cotton clothes that I brought to
America for my own children over 20 years ago, but
it is dedicated to my grandmother, and the
standard of quality that she represents to me –
quality with love and understanding.
My baby son started it all
Yes, my son started it all. I began thinking
seriously about a children's clothing business in
America when I couldn't find beautiful quality
pure cotton baby clothes like those I'd known in
Sweden! After watching friends go wild over some
soft Swedish cotton knits that we brought back to
America, the big idea for our first little catalog
was born. Late in 1983, our "best little
children's catalog ever" was produced in Sweden in
two whirlwind weeks, and the Hanna Andersson
headquarters were in our garage!
Caring about children and their earth
The magic of Hanna Andersson isn't only in the
products we make - it's deeply ingrained in giving
back to our community. Did you know that a portion
of every Hanna purchase goes to help children
through donations that support children in need?
Our HannaHelps Program continues the company's 20
year tradition of charitable giving by awarding
yearly grants to hundreds of schools and nonprofit
groups serving children across the nation. It also
helps the environment through our offerings of
organically grown cotton. Here's to a better
future for all children.
Best of all, we let kids be kids
From day one, we've let kids be kids. For us that
means butter-soft fabrics and energizing colors,
comfy shapes that aren't too tight or too grown-
up. And maybe best of all - our long-lasting
quality is so terrific that little ones don't have
to be careful about their clothes! What started as
a passion for beautiful quality in children's
clothing has grown up into an inspiration that
guides the comfort and quality of everything we
make.
Welcome to our world of softness. . .