Schwan's Ice Cream & Fine Food Coupons

In 1952, Marvin Schwan began home delivery of his family's homemade ice cream to rural western Minnesota. Schwan's expanded quickly to cover much of the Midwestern United States and made a number of acquisitions, including the Holiday Ice Cream Company and Russell Dairy. In 1957, the product line was expanded to include juice concentrates, and in 1962 Schwan's began selling frozen fish products. During the 1970s, the company began selling pizza to schools, launched the Red Baron pizza brand for sale in grocery stores, and formed the Red Baron Squadron flight team to promote the brand. During the 1980s, Schwan's made further acquisitions, including pizza manufacturer Sabatasso Foods and Asian-foods manufacturer Minh Food Corporation. Schwan's opened a plant in Leyland, Preston, England in 1989. In 1993, founder Marvin Schwan died of a heart attack at the age of 64. His older brother, Alfred Schwan, who had been company's head of manufacturing, was named president. Marvin Schwan Memorial Drive in Marshall is named after him. In October 1994, the Minnesota Department of Health informed the Schwan Food Company that 67 people in southern Minnesota had been infected with salmonella enteritidis and that there was a strong statistical link between the illnesses and Schwan's ice cream. Schwan quickly halted the production and sale of the company's ice cream and began a public-awareness campaign asking people not to eat Schwan's ice cream products. An investigation found that the source of the contamination was a contractor's truck that had delivered ice cream premix to Schwan. The trucking company had inadequately washed the tanker truck after transporting raw, unpasteurized eggs.[1] Schwan's actions in response to the recall were unconventional at the time and have since been imitated by companies facing recalls.