Tuesday Morning is a discount gift and home accessory chain based in Dallas, Texas. Founded in 1974, the chain is known for its deep discounts on gift.. read mores and accessories seen in more upscale department stores. As of June 2008, the company operates 842 stores across the United States in 47 states, most of which are in secondary locations of major suburban markets, such as strip malls and warehouse districts.
Tuesday Morning is a rarity among retailers. The stores are open about 330 days out of the year, and now, just close for the first two weeks of January and July, typically slow months for retail. The chain derives its name from the day on which its events officially start, and open their doors early that Tuesday morning, generally the first Tuesday of the month.
Display Window, at the store in Budd Lake, NJ.
The chain traditionally has relied on direct marketing, (including mail and the eTreasures e-mail list), but also advertises in newspapers and on television with spots featuring veteran actress Lauren Bacall. Lauren Bacall retired as Tuesday Morning's spokesperson and was replaced by Morgan Fairchild.