Riddles Jewelry Coupons

Working part-time for a local jewelry during high school not only paid Jesse Riddle's college tuition, but also introduced him to a business that truly fueled his entrepreneurial spirit over 48 years. He learned the business from the ground up, attending various trade schools, earning a business degree at the University of South Dakota, and ultimately becoming a GIA graduate gemologist. In 1959 after opening the first jewelry store, Riddle family members began joining the company and spurred the growth of new stores. Early on, the company was not afraid to take risks which resulted in the creation of many firsts in the jewelry industry. Numerous jewelry options became available with the...