Anthropologie Coupons

Anthropologie is a retailer of high-end casual clothing and other merchandise run by Urban Outfitters, Inc. A somewhat new apparel retailer, Anthropologie has used unique marketing and branding techniques to become a forerunner in women's fashion Founded in 1992, the brand is designed to follow customers of its parent company, Urban Outfitters, into the next stage of their life. Founder Richard Hayne moved Anthropologie away from the focus of Urban Outfitters, which targeted hip and mod trends. Rather, this new concept was designed to appeal to 30- to 40-something affluent professional women with total family annual income above $200,000. Picturing an ideal audience, the corporation...