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About Carl's Jr

'40s 1940s Young married couple Margaret and Carl Karcher spend their savings to buy a hot dog cart. 1940s Carl's Drive-In BBQ opens less than five years later with hamburgers on the menu. '50s 1950s Business blossoms and a southern California quick-service legend is born: Carl's Jr.┬« opens for business (so named because they're smaller than the Drive-In). 1950s Customers enjoy a quick-service first: Carl's Jr.┬« adds a drive-through for eating on the go. '60s 1960s Carl's Jr.┬« begins its commitment to a quality dining experience by becoming the first among quick-service restaurants to offer table service and plush, carpeted dining rooms with music. 1960s Happy Star┬« becomes iconic of the Carl's Jr.┬« restaurants. '70s 1970s Founder Carl N. Karcher opens corporate headquarters in Anaheim, California and by 1977 employs over 5,000 people in his restaurants. '80s 1980s Carl's Jr.┬« introduces instant cult favorite: the Western Bacon Cheeseburger┬«. '90s 1990s Carl's Jr.┬« begins dual-branding restaurants with quick-service Mexican food favorite Green Burrito┬«. The choice gives patrons twice as many reasons to eat out. 1990s Carl's Jr.┬« makes a name for itself with memorable commercials that appeal to young, hungry guys. '00s 2000s Carl's Jr.┬« introduces the first sit-down restaurant style burger at a quick-service restaurant: The Six Dollar Burger┬«. 2000s Carl's Jr.┬« puts its restaurant-quality message to the test with the Fake Restaurant ad campaign, where real people pay upwards of $14 for a Six Dollar Burger┬« on hidden camera. Los Angeles, 1941. Young Carl N. Karcher and his wife, Margaret, make a leap of faith and borrow $311 on their Plymouth automobile, add $15 in savings and purchase a hot dog cart. One cart grows to four, and in less than five years, Carl's Drive-In Barbecue opens with hamburgers on the menu. The brand continues its growth with an emphasis on quality, service and cleanliness, pioneering concepts such as partial table service and self-serve beverage bars. The introduction of the signature Six Dollar BurgerÔäó in 2001 marks the latest Carl's Jr.┬« advance in the quick-service industry, confirming the chain's constant emphasis on product innovation and representing a desire to satisfy the tastes of young, hungry consumers.