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<img src="http://www.danielsjewelers.com/images/aboutpic.jpg" width="420"> After 60 years, we're still treating our customers like friends and family. We are proud to extend that family atmosphere online as we expand our family beyond, throughout the nation and the world." Sixty years ago, our parents, Joe and Helene Sherwood, had a dream... to make a living for their young family by opening their own business. Dad had been in the jewelry business for 17 years and felt he was ready to venture out on his own. Daniel's Jewelers Store Taking the first step toward this goal, Mom and Dad mortgaged their modest home and started a family jewelry business in a little store on Eastern Avenue in Bell Gardens, California. Mom ran the office, managed our home, and watched after us--their sons. Treating his customers like friends and family, Dad sold jewelry, giftware, and yes, even socket wrench sets. He also carried his own in-house credit, to allow his customers to be able to buy the jewelry they wanted with convenient terms. Because of Dad's kindness and friendship, business began to grow by word of mouth. That was the first Daniel's store. Today, thanks to our loyal customers, we're celebrating our 60th Anniversary and 56 Southern California locations! Mom and Dad turned the management of the business over to us more than 25 years ago, but continued to give us advice from time to time. And, because we believe in our parents' philosophy, each of our stores has a warm and friendly staff of caring individuals who are dedicated to treating our customers like friends and family. Every day.

Daniels Jewlery Coupons

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About Daniels Jewlery

<img src="http://www.danielsjewelers.com/images/aboutpic.jpg" width="420">

After 60 years, we're still treating our customers like friends and family. We are proud to extend that family atmosphere online as we expand our family beyond, throughout the nation and the world."

Sixty years ago, our parents, Joe and Helene Sherwood, had a dream... to make a living for their young family by opening their own business. Dad had been in the jewelry business for 17 years and felt he was ready to venture out on his own. Daniel's Jewelers Store

Taking the first step toward this goal, Mom and Dad mortgaged their modest home and started a family jewelry business in a little store on Eastern Avenue in Bell Gardens, California. Mom ran the office, managed our home, and watched after us--their sons. Treating his customers like friends and family, Dad sold jewelry, giftware, and yes, even socket wrench sets. He also carried his own in-house credit, to allow his customers to be able to buy the jewelry they wanted with convenient terms.

Because of Dad's kindness and friendship, business began to grow by word of mouth. That was the first Daniel's store.

Today, thanks to our loyal customers, we're celebrating our 60th Anniversary and 56 Southern California locations! Mom and Dad turned the management of the business over to us more than 25 years ago, but continued to give us advice from time to time. And, because we believe in our parents' philosophy, each of our stores has a warm and friendly staff of caring individuals who are dedicated to treating our customers like friends and family.
Every day.