About
Every trip to FAO Schwarz begins with a warm greeting from the
store’s real-life Toy Soldiers, an integral part of the iconic brand.
Toy Soldiers are always willing to pose for a photo, while ushering
crowds of eager customers into the world famous toy store. In
honor of the 150th anniversary of FAO Schwarz, illuminated Toy
Soldiers with banners displaying the brand’s special
commemorative logo line the Grand Hall. From there, the journey
into a child’s quintessential wonderland begins.