About
Back in 1980, a simple Texan began a singular quest. He searched high and low seeking the best that a hamburger could be. He hungered for perfection in an imperfect world. All he found were warmed-over compromises between bland slices of bread. The burger culture had sullied an American institution. Then in the still of a sultry summer night, a voice spoke to him, “Let them build it and they will come.” While he wasn’t exactly sure what the message meant—and there were no follow-up communications—the Texan did the only thing he knew to do. Finding mediocrity unacceptable, he took a wrong and made it right. He took the frozen and made it fresh. He built his own burger and his own burger...