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The Hostess ® brand got its start in Indianapolis in 1925. Continental Baking Company purchased a bakery called Taggart that was selling popular new bread called Wonder ® (maybe you've heard of it). Continental began selling Wonder Bread as its national bread brand but needed a line of cakes to sell alongside. Hostess cake was born, including the chocolate cup cake which is still popular today. Continental hit the sponge cake gold mine in 1930 when Jimmy Dewar invented Twinkies ® . Seeing a need for an inexpensive product during the depression, Dewar made use of shortcake pans that were only used during the strawberry season. Dewar's idea was to inject the shortcake with a banana crème filling to make them a year-round treat and sell them two for a nickel. Dewar's quest for a catchy name ended on his way to St. Louis to present his sweet invention. Driving down the highway he passed a billboard advertising ?Twinkle Toe? shoes, and from this the Twinkies name evolved. The Twinkies' popularity skyrocketed and it soon became Hostess' best-selling snack cake. During World War II a banana ration caused Continental to switch to the vanilla crème center that is loved today. Twinkies have become an American icon and nearly half a billion are made each year. Through the years Hostess has developed new treats including Ding Dongs ® , Ho Ho's ® , Suzy Q's ® , Sno Balls ® and fruit pies, as well as a wide range of donut products, including the popular Donette ® brand of bite-sized donuts. In the summer of 1995, Interstate Bakeries Corporation acquired Continental Baking Company. This made Interstate the largest wholesale baker of fresh delivered bread and cake in the United States.

Hostess Cake Coupons

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About Hostess Cake

The Hostess ® brand got its start in Indianapolis in 1925. Continental Baking Company purchased a bakery called Taggart that was selling popular new bread called Wonder ® (maybe you've heard of it). Continental began selling Wonder Bread as its national bread brand but needed a line of cakes to sell alongside. Hostess cake was born, including the chocolate cup cake which is still popular today.

Continental hit the sponge cake gold mine in 1930 when Jimmy Dewar invented Twinkies ® . Seeing a need for an inexpensive product during the depression, Dewar made use of shortcake pans that were only used during the strawberry season. Dewar's idea was to inject the shortcake with a banana crème filling to make them a year-round treat and sell them two for a nickel. Dewar's quest for a catchy name ended on his way to St. Louis to present his sweet invention. Driving down the highway he passed a billboard advertising ?Twinkle Toe? shoes, and from this the Twinkies name evolved.

The Twinkies' popularity skyrocketed and it soon became Hostess' best-selling snack cake. During World War II a banana ration caused Continental to switch to the vanilla crème center that is loved today. Twinkies have become an American icon and nearly half a billion are made each year.

Through the years Hostess has developed new treats including Ding Dongs ® , Ho Ho's ® , Suzy Q's ® , Sno Balls ® and fruit pies, as well as a wide range of donut products, including the popular Donette ® brand of bite-sized donuts.

In the summer of 1995, Interstate Bakeries Corporation acquired Continental Baking Company. This made Interstate the largest wholesale baker of fresh delivered bread and cake in the United States.