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The ICEE Company, leader in the frozen beverage industry, launches an all new “Big Points” program. ICEE points have been featured on ICEE cups since the product was introduced. The “Big Points” program will offer consumers 25 ICEE Points on 24 oz paper cups and 50 ICEE points on 32 oz paper and plastic cups. All information concerning the Point Redemption can be found on www.icee.com. The special “Big Points” cups will be available from April through August. During that time, special items such as ICEE Bear Buddies, special design T-Shirts and Beach towels will be available for redemption. “We are excited about this promotional program”, said Dan Fachner, President of The ICEE Company....