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It Figures® Line Continues to Grow It Figures!® swimsuits have always been designed to relieve the frustration (and sometimes trauma!) that most women were experiencing when trying to find a swimsuit to fit their particular figure. Patricia Byrnes Kane’s invention of the "body type" concept in 1987 revolutionized the way swimwear is purchased. Since every woman has her own particular needs and, unlike cosmetics, there is little or no help on the sales floor, Kane’s body-typed suits have filled an important need in the market. Six special styles were created to address the specific needs of each common body type in both Missy and Plus sizes: Tummy Thinner® Hip Hider® Slender Thighs® C Cup & Up® Length Wise® A’s Okay® In addition, It Figures!® ingenious "Matchmakers" separates program enables women of different size tops and bottoms to achieve the perfect swimsuit every time. Special color coded hangtags on every suit make shopping easy for consumers. The lighthearted tags use a sense of humor to convey detailed information about the purpose of each body type of suit and the design and construction features used to enhance and flatter the figure. What I.f.!!!® It Figures!® stunning new I.f.® Collection proved to be exactly what the doctor ordered. This fashion-forward contemporary collection has generated incredible retail success and filled another huge market void. “There seems to be a black hole for a lot of women like myself,” says Patricia Byrnes Kane, President and Founder of It Figures!® “Even though I’m getting older I have stayed in relatively good shape. I want to wear sexy contemporary looks but the selection is lacking. Other swim collections that are currently offered are cut too skimpy for a woman of my age.” That’s where the I.f.® line comes into play. The collection provides just the right coverage, in just the right places, yet its styling is edgy and flattering. I.f.® appeals to women of all ages allowing them to feel comfortable while wearing fresh new forward looks. “We know we are on target,” says Marypat Burke,National Sales Manager, “addressing not only the Missy customer but the Plus Size woman as well. She also wants sexy, forward fashion. I believe we are the only company out there that fills this void.” The I.f.® Collection runs from sizes 6 – 22 so women of all ages and sizes can look great. Hitting the Trend Mill The I.f.® line is so forward in its prints, styling and details that buying offices, retail management and the media keep borrowing samples for trend presentations. “It’s all about having the right product at the right time,” comments Kerri McDonough, Merchandising Manager of It Figures! ® “we have the trendiest color pallet and styling. We know we’re right on because we are seeing our pallet in trend presentations for 2007. We are not afraid to step out there. For example, the 2007 collection has fresh new colors we’ve never seen used before in swimwear. Colors like Mist and Merlot, usually reserved for sportswear, look chic and new in this collection. Trims such as delicate satin ribbon give this collection an ethereal look.” I.f.® styling is always new and cutting edge. This year we introduced hipsters and hipster skirts to pair up with rick rack, lace and satin ribbon trimmed tops to complete this very feminine feeling. The I.f.® collection boasts a wide range of halters, surplices, tankinis and two-pieces with beautiful, coordinated cover-ups to take this look on or off the beach and almost anywhere else you can think of. Visit the I.f.® website to view the entire new line at www.if4u.com. Created by Women for Women It Figures!® is staffed by women, and all the designs and silhouettes are created by women as well. In addition, a return postcard is included on every suit to enable purchasers to provide feedback (and future design ideas) to the It Figures!® team. Fighting the Good Fight It Figures!® donates a portion of the sales proceeds from every suit to fund advanced research at the Memorial Sloan-Kettering Cancer Center in New York City. The company also carries a complete line of Mastectomy suits. “Our Mastectomy suits help women who are breast cancer survivors feel better about themselves. Not only are we offering fashion forward mastectomy suits, but we deliberately maintain lower retails to help women more easily afford these highly-constructed suits. We are also the only company to offer Mastectomy suits in plus sizes,” Kane proudly states. Look for Us Patricia Byrnes Kane, president of It Figures!® swimwear, is a nationally recognized swimwear expert and spokesperson. She travels throughout the country giving fit seminars and lectures. Kane and her swimwear have appeared on numerous television programs, as well as in countless magazine and newspaper articles. A representative list of appearances is below: NATIONAL TELEVISION America’s Talking (CNBC) * CBS This Morning * E Entertainment * Financial News Network * FOX Style News * Geraldo * Live with Regis & Kathy Lee * Montel Williams * QVC * Sally Jesse Raphael NATIONAL MAGAZINES American Baby * Family Circle * Glamour * Good Housekeeping * Harper’s Bazaar * In Style * Ladies Home Journal * Marie Claire * Oprah! * Parents * Prevention * Real Simple * Redbook * Self * Star * Weight Watchers * Woman’s Day * Woman’s World * OTHER APPEARANCES (Italics denotes television) Akron Beacon Journal American Health AM Northwest (ABC – Portland) Among Friends (Chicago) Big Beautiful Woman Bridgeport Post California Apparel News Canadian Living Magazine Cedar Rapids Gazette Circle of Friends (NBC – Spokane) City TV (Toronto) Complete Woman Magazine Corpus Christi Caller Times Daily Herald Darien News Dominion Post Dubois Courier Entrepreneur Magazine Essence Magazine Figure Magazine Focus on New York (FOX) Gazette Telegram Girl’s Life Magazine Good Day Boston (CBS) Good Day New York (FOX) Good Day Philadelphia (FOX) Good Day Tampa Bay (CBS) Goshen News Greensboro News & Records Honolulu Advertiser Houston Chronicle Journal America Journal Star Looking Fit Magazine KARE 11 (FOX – Minneapolis) KATV (ABC – Little Rock) KTLA News (FOX – LA) McCall’s Magazine Midday Report (ABC) Middlesex News Mode Magazine Morning News Tribune Murphy In The Morning New Woman Magazine New York Apparel News New York Newsday New York Post News 12 Connecticut News 12 Long Island News 12 Westchester New Jersey Channel 10 News Northshore Citizen Oakland Press Omaha Noon News (CBS) Omaha World Herald Orlando Sentinel Peachtree Morning News (NBC) Philadelphia Morning News (ABC) Philadelphia Style Plano Star Courier Pool & Spa Magazine Port Hole Magazine Post Register Press and Sun Bulletin Register – Pajaronian Review Journal Rocky Mountain News Rossmoor News San Antonio Light Santa Cruz Sentinel Sarasota Herald Tribune St. Petersburg Morning News (ABC) Savannah Style Savvy Woman Magazine Swim Journal Scrantonian Tribune Springfield News St. Augustine Record The Baltimore Sun The Florida Times Union The Haywood Henson Show The Knoxville News Sentinel The Las Vegas Sun The Modesto Bee The New Jersey Ledger The Plain Dealer The Trenton Times Tri City Herald Union News Utah Living (ABC – Salt Lake) Virginia Pilot Ledger Star WDAF (FOX 4 – Kansas City) WGAL Live News (NBC – Lancaster) Working Mother Magazine WPTV Mid Day News (NBC) Young Modern Magazine

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About It Figures!

It Figures® Line Continues to Grow

It Figures!® swimsuits have always been designed to relieve the frustration (and sometimes trauma!) that most women were experiencing when trying to find a swimsuit to fit their particular figure. Patricia Byrnes Kane’s invention of the "body type" concept in 1987 revolutionized the way swimwear is purchased. Since every woman has her own particular needs and, unlike cosmetics, there is little or no help on the sales floor, Kane’s body-typed suits have filled an important need in the market.

Six special styles were created to address the specific needs of each common body type in both Missy and Plus sizes:

Tummy Thinner®
Hip Hider®

Slender Thighs®
C Cup & Up®

Length Wise®
A’s Okay®

In addition, It Figures!® ingenious "Matchmakers" separates program enables women of different size tops and bottoms to achieve the perfect swimsuit every time. Special color coded hangtags on every suit make shopping easy for consumers. The lighthearted tags use a sense of humor to convey detailed information about the purpose of each body type of suit and the design and construction features used to enhance and flatter the figure.


What I.f.!!!®

It Figures!® stunning new I.f.® Collection proved to be exactly what the doctor ordered. This fashion-forward contemporary collection has generated incredible retail success and filled another huge market void.

“There seems to be a black hole for a lot of women like myself,” says Patricia Byrnes Kane, President and Founder of It Figures!® “Even though I’m getting older I have stayed in relatively good shape. I want to wear sexy contemporary looks but the selection is lacking. Other swim collections that are currently offered are cut too skimpy for a woman of my age.”

That’s where the I.f.® line comes into play. The collection provides just the right coverage, in just the right places, yet its styling is edgy and flattering. I.f.® appeals to women of all ages allowing them to feel comfortable while wearing fresh new forward looks. “We know we are on target,” says Marypat Burke,National Sales Manager, “addressing not only the Missy customer but the Plus Size woman as well. She also wants sexy, forward fashion. I believe we are the only company out there that fills this void.” The I.f.® Collection runs from sizes 6 – 22 so women of all ages and sizes can look great.

Hitting the Trend Mill

The I.f.® line is so forward in its prints, styling and details that buying offices, retail management and the media keep borrowing samples for trend presentations. “It’s all about having the right product at the right time,” comments Kerri McDonough, Merchandising Manager of It Figures! ® “we have the trendiest color pallet and styling. We know we’re right on because we are seeing our pallet in trend presentations for 2007. We are not afraid to step out there. For example, the 2007 collection has fresh new colors we’ve never seen used before in swimwear. Colors like Mist and Merlot, usually reserved for sportswear, look chic and new in this collection. Trims such as delicate satin ribbon give this collection an ethereal look.”

I.f.® styling is always new and cutting edge. This year we introduced hipsters and hipster skirts to pair up with rick rack, lace and satin ribbon trimmed tops to complete this very feminine feeling. The I.f.® collection boasts a wide range of halters, surplices, tankinis and two-pieces with beautiful, coordinated cover-ups to take this look on or off the beach and almost anywhere else you can think of. Visit the I.f.® website to view the entire new line at www.if4u.com.

Created by Women for Women

It Figures!® is staffed by women, and all the designs and silhouettes are created by women as well. In addition, a return postcard is included on every suit to enable purchasers to provide feedback (and future design ideas) to the It Figures!® team.

Fighting the Good Fight

It Figures!® donates a portion of the sales proceeds from every suit to fund advanced research at the Memorial Sloan-Kettering Cancer Center in New York City. The company also carries a complete line of Mastectomy suits. “Our Mastectomy suits help women who are breast cancer survivors feel better about themselves. Not only are we offering fashion forward mastectomy suits, but we deliberately maintain lower retails to help women more easily afford these highly-constructed suits. We are also the only company to offer Mastectomy suits in plus sizes,” Kane proudly states.

Look for Us

Patricia Byrnes Kane, president of It Figures!® swimwear, is a nationally recognized swimwear expert and spokesperson. She travels throughout the country giving fit seminars and lectures. Kane and her swimwear have appeared on numerous television programs, as well as in countless magazine and newspaper articles. A representative list of appearances is below:

NATIONAL TELEVISION

America’s Talking (CNBC) * CBS This Morning * E Entertainment * Financial News Network * FOX Style News * Geraldo * Live with Regis & Kathy Lee * Montel Williams * QVC * Sally Jesse Raphael

NATIONAL MAGAZINES

American Baby * Family Circle * Glamour * Good Housekeeping * Harper’s Bazaar * In Style * Ladies Home Journal * Marie Claire * Oprah! * Parents * Prevention * Real Simple * Redbook * Self * Star * Weight Watchers * Woman’s Day * Woman’s World *

OTHER APPEARANCES (Italics denotes television)

Akron Beacon Journal
American Health
AM Northwest (ABC – Portland)
Among Friends (Chicago)
Big Beautiful Woman
Bridgeport Post
California Apparel News
Canadian Living Magazine
Cedar Rapids Gazette
Circle of Friends (NBC – Spokane)
City TV (Toronto)
Complete Woman Magazine
Corpus Christi Caller Times
Daily Herald
Darien News
Dominion Post
Dubois Courier
Entrepreneur Magazine
Essence Magazine
Figure Magazine
Focus on New York (FOX)
Gazette Telegram
Girl’s Life Magazine
Good Day Boston (CBS)
Good Day New York (FOX)
Good Day Philadelphia (FOX)
Good Day Tampa Bay (CBS)
Goshen News
Greensboro News & Records
Honolulu Advertiser
Houston Chronicle
Journal America
Journal Star
Looking Fit Magazine
KARE 11 (FOX – Minneapolis)
KATV (ABC – Little Rock)
KTLA News (FOX – LA)
McCall’s Magazine
Midday Report (ABC)
Middlesex News
Mode Magazine
Morning News Tribune
Murphy In The Morning
New Woman Magazine
New York Apparel News
New York Newsday
New York Post
News 12 Connecticut
News 12 Long Island
News 12 Westchester
New Jersey Channel 10 News
Northshore Citizen
Oakland Press
Omaha Noon News (CBS)
Omaha World Herald
Orlando Sentinel
Peachtree Morning News (NBC)
Philadelphia Morning News (ABC)
Philadelphia Style
Plano Star Courier
Pool & Spa Magazine
Port Hole Magazine
Post Register
Press and Sun Bulletin
Register – Pajaronian
Review Journal
Rocky Mountain News
Rossmoor News
San Antonio Light
Santa Cruz Sentinel
Sarasota Herald Tribune
St. Petersburg Morning News (ABC)
Savannah Style
Savvy Woman Magazine
Swim Journal
Scrantonian Tribune
Springfield News
St. Augustine Record
The Baltimore Sun
The Florida Times Union
The Haywood Henson Show
The Knoxville News Sentinel
The Las Vegas Sun
The Modesto Bee
The New Jersey Ledger
The Plain Dealer
The Trenton Times
Tri City Herald
Union News
Utah Living (ABC – Salt Lake)
Virginia Pilot Ledger Star
WDAF (FOX 4 – Kansas City)
WGAL Live News (NBC – Lancaster)
Working Mother Magazine
WPTV Mid Day News (NBC)
Young Modern Magazine