Italo's Pizza Coupons

Italo Ventura came to the United States from Rome, Italy in 1965. Needing to find work to support himself and his family, Italo went everywhere, but no one wanted to hire the tall Italian immigrant with the broken English accent. Finally, his father-in-law gave him a small corner of his fruit market where Italo, with $1,080 in used equipment, opened his first pizza shop. Attending Malone College in the mornings and operating his store the remainder of the day and evening, Italo gained a keen understanding of his business and of his customers. From that humble beginning in 1966, Italo's business soon doubled in size and expanded into two new locations. Relying on hard work, consistenly...