About La Paletera

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About La Paletera

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In the spring of 1997, Amy Salazar quietly opened the first La Paletera on Kostoryz Street in Corpus Christi, Texas. Few knew the hard road and huge obstacles it took for the young Mexican immigrant to first unlock the door to this childhood dream, but what they discovered when she did became a mammoth success. What began as an ambitious vision- making and selling authentic paletas and fruit cups to the Mexican-American community -has now evolved into a profitable franchising enterprise embraced by multiple ethnic and economic markets.