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The Limited is an iconic fashion retailer that offers high-quality, private-label apparel designed to help the modern woman succeed. The Limited is well-known as the store concept that began mall-based specialty retailing as we know it. Founded in 1963 by Les Wexner and based in Columbus, Ohio, The Limited has served generations of women with a limited array of trend-right American styles. The Limited served as the foundation brand for Limited Brands Incorporated, the mega retail conglomerate which at one time or another included brands such as Bath & Body Works, Victoria's Secret, Express, Henri Bendel, New York & Company, Lane Bryant, Limited Too, and Abercrombie & Fitch. In 2007, Limited Brands sold off controlling shares of The Limited to a private investment group.

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About Limited

The Limited is an iconic fashion retailer that
offers high-quality,
private-label apparel designed to help the modern
woman succeed.

The Limited is well-known as the store concept
that began mall-based specialty
retailing as we know it. Founded in 1963 by Les
Wexner and based in Columbus,
Ohio, The Limited has served generations of women
with a limited array of
trend-right American styles. The Limited served as
the foundation brand for
Limited Brands Incorporated, the mega retail
conglomerate which at one time or
another included brands such as Bath & Body Works,
Victoria's Secret, Express,
Henri Bendel, New York & Company, Lane Bryant,
Limited Too, and Abercrombie
& Fitch. In 2007, Limited Brands sold off
controlling shares of The Limited to a
private investment group.