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Little Caesars is a pizza restaurant chain in the United States. It is estimated to be the 4th largest pizza chain in the United States. However the company claims to be the largest carry-out pizza chain in the world. It was founded by Mike Ilitch and Marian Ilitch on May 8th, 1959 in Garden City, Michigan, as "Little Caesars Pizza Treat." The company is famous for its advertising catchphrase, "Pizza! Pizza!" which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Originally the pizzas were served in a single long package. Little Caesars has discarded the unwieldy packaging in favor of typical pizza boxes.

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About Little Caesars Pizza

Little Caesars is a pizza restaurant chain in the United States. It
is estimated to be the 4th largest pizza chain in the United
States. However the company claims to be the largest carry-out
pizza chain in the world.

It was founded by Mike Ilitch and Marian Ilitch on May 8th,
1959 in Garden City, Michigan, as "Little Caesars Pizza Treat."
The company is famous for its advertising catchphrase, "Pizza!
Pizza!" which was introduced in 1979. The phrase refers to two
pizzas being offered for the comparable price of a single pizza
from competitors. Originally the pizzas were served in a single
long package. Little Caesars has discarded the unwieldy
packaging in favor of typical pizza boxes.