Murdoch's Ranch & Home Supply Coupons

Once upon a time (in 1994), in a land far, far away (actually, it was in a Chili’s Restaurant in Boise, Idaho), there was a little napkin. This napkin wasn’t just an ordinary napkin, because a man named John Murdoch had just jotted down an idea on its slightly-scrunched-up surface that would soon become something truly grand. John, a native Nebraskan, had been in the ranch and home supply business for some 36 years, and he figured there had to be a way to introduce all the good and useful stuff from that world to everyday folks like you and me, but still maintain the interest of the ranchers. He also figured that if you did something right—even a retail store—it would surely succeed. So...