About
Muvico Entertainment, L.L.C. (“Muvico” or “the Company”) is a
growing chain of premium, megaplex motion picture theaters in
the United States. The Company currently operates 154 screens
in 9 locations located in Florida, California, and Illinois. The
Company’s theaters have developed a reputation as true
entertainment destinations — attracting patrons from as far as
25 miles away.
The Company differentiates itself from its competition by
building architecturally “themed”, state-of-the-art theaters and
offering such amenities as expanded concession menus, VIP
areas with full-service bars and restaurants, children's
playroom, reserved seating and Internet ticketing. Muvico
believes in offering the guest an integrated entertainment
experience that is not “just about the movie” but where the
“movie is part of the overall entertainment experience”. To the
best of the Company’s knowledge, there is no company in the
theater exhibition industry currently operating its theaters with
all of the above amenities. In addition, all of the Company’s
theaters are located in the top 50 DMAs in the United States.
Muvico’s business strategy is to provide a total integrated
entertainment experience to the movie-going guest, most
important of which is superior guest service. All of the
Company’s theaters have state-of-the-art equipment in
comfortable, attractive stadium seating auditoriums. The
Company strives to be a technology leader in its industry and is
planning on rolling out digital cinema to all of its theaters by
2010. The Company’s Rosemont, IL (Chicagoland) theater is the
first all digital cinema in the United States utilizing 4K (high
definition) digital projectors via its strategic relationship with
Sony Electronics. Sony will also be providing Muvico with
alternative content programming to its theaters including but
not limiting to, sporting events, concerts, and other live events.
The Company believes that having theaters in all of the large
DMA markets in the country that are equipped with restaurant
and bars will allow for ancillary revenue opportunities in the
future for alternative content programming, advertising, and
sponsorship revenue.