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<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/lZzsw3VYpWQ&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/lZzsw3VYpWQ&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object> The first store opened in January 2005 by Korean Americans Shelly Hwang and Young Lee. The tart, frozen dessert has a groupie-like following who sometimes refer to it as &quot;Crackberry&quot; (not to be confused with the BlackBerry, which has also been nicknamed the Crackberry). The company acknowledges its cult-like following by maintaining a &quot;groupie corner&quot; on its website. When the company was the subject of an American Express commercial for a new &quot;Plum Card&quot; aimed at mid-sized business owners in 2007, the commercial stated that &quot;it's amazing how in just three years, Hwang and Lee created a cultural phenomenon&quot;.

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About Pinkberry



The first store opened in January 2005 by Korean
Americans Shelly Hwang and Young Lee. The tart,
frozen dessert has a groupie-like following who
sometimes refer to it as "Crackberry" (not to
be confused with the BlackBerry, which has also
been nicknamed the Crackberry). The company
acknowledges its cult-like following by
maintaining a "groupie corner" on its website.
When the company was the subject of an American
Express commercial for a new "Plum Card" aimed at
mid-sized business owners in 2007, the commercial
stated that "it's amazing how in just three years,
Hwang and Lee created a cultural phenomenon".