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Proactiv Solution is an over-the-counter topical benzoyl peroxide-based bactericidal for the treatment of mild to moderate forms of acne. The name "Proactiv" is derived from the word proactive, meaning to take the initiative. Co-developed by two dermatologists Dr. Katie Rodan and Dr. Kathy Fields, Proactiv Solution was first marketed and distributed by the direct response marketer Guthy-Renker in 1994 through 30 minute infomercials and later through the internet and kiosks at national mall outlets[1] to as many as 10 million reported customers.[2] Proactiv Solution was among the first commercially marketed treatments to implement emerging clinical findings from the late 1970s and mid 80s, which suggested the acne-fighting benefits of Combination Therapy[3][4] and potential efficacy of a milder 2.5% Benzoyl Peroxide[5] vs. the until then commonly prescribed 5% and 10% strengths of name-brand OTC spot treatments. Even as recently as the mid '90s, the concept of treating acne with a daily regimen of preventative medications was still considered new,[2] but the Rodan and Fields combination approach of an exfoliation plus 2.5% Benzoyl Peroxide,[6] and non-comedogenic moisturizer to reduce drying of the skin[7][8] has since become accepted as an industry standard treatment among dermatologists[9][10][7] and has been adopted and further accepted by other acne skin care brands.

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About Proactiv

Proactiv Solution is an over-the-counter topical benzoyl peroxide-based bactericidal for the treatment of mild to moderate forms of acne. The name "Proactiv" is derived from the word proactive, meaning to take the initiative. Co-developed by two dermatologists Dr. Katie Rodan and Dr. Kathy Fields, Proactiv Solution was first marketed and distributed by the direct response marketer Guthy-Renker in 1994 through 30 minute infomercials and later through the internet and kiosks at national mall outlets[1] to as many as 10 million reported customers.[2] Proactiv Solution was among the first commercially marketed treatments to implement emerging clinical findings from the late 1970s and mid 80s, which suggested the acne-fighting benefits of Combination Therapy[3][4] and potential efficacy of a milder 2.5% Benzoyl Peroxide[5] vs. the until then commonly prescribed 5% and 10% strengths of name-brand OTC spot treatments. Even as recently as the mid '90s, the concept of treating acne with a daily regimen of preventative medications was still considered new,[2] but the Rodan and Fields combination approach of an exfoliation plus 2.5% Benzoyl Peroxide,[6] and non-comedogenic moisturizer to reduce drying of the skin[7][8] has since become accepted as an industry standard treatment among dermatologists[9][10][7] and has been adopted and further accepted by other acne skin care brands.