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The barbershop was an American cultural icon from the early twentieth century through the late 1960s. For generations, men went to barbershops for a fine haircut and to enjoy great conversations with the barber and fellow clients. Barbers were held in as high esteem as doctors, growing strong, personal relationships with their clients that lasted a lifetime. The Unisex Solution As men’s style changed, the unisex craze swept across America and barbershops almost disappeared. Men’s choices were limited to salons that were devoid of everything they enjoyed about getting a haircut. Interesting conversation and personal relationships were replaced by cold plastic seats, unpleasant chemical smells, and awkward periods of silence. Stylists often clipped away at lightning speed to move from one client to the next as quickly as possible. The Barbershop Returns After more than thirty years of decline, barbering and barbershops are making a comeback. In fact, barbershops are on the rise and growing faster than beauty salons. * According to U.S. 2000 census statistics, barbering volume grew by at least 10% between 1996 and 2000. * Sales of men’s grooming products and services have surged 68.6% from 2002-2005, compared to a 6% increase for women’s products, according to research firm AC Nielsen. Today’s men have specific requirements regarding personal grooming and are no longer interested in discount chains and unisex salons. They instead demand the warm, personal atmosphere of a barbershop, as well as the feeling of camaraderie found among the patrons. <img src="http://www.roostersmgc.com/images/history_photo.jpg" width="420">

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About Roosters: Men's Grooming Center

The barbershop was an American cultural icon from the early twentieth century through the late 1960s. For generations, men went to barbershops for a fine haircut and to enjoy great conversations with the barber and fellow clients. Barbers were held in as high esteem as doctors, growing strong, personal relationships with their clients that lasted a lifetime.

The Unisex Solution
As men’s style changed, the unisex craze swept across America and barbershops almost disappeared. Men’s choices were limited to salons that were devoid of everything they enjoyed about getting a haircut.

Interesting conversation and personal relationships were replaced by cold plastic seats, unpleasant chemical smells, and awkward periods of silence. Stylists often clipped away at lightning speed to move from one client to the next as quickly as possible.

The Barbershop Returns
After more than thirty years of decline, barbering and barbershops are making a comeback. In fact, barbershops are on the rise and growing faster than beauty salons.

* According to U.S. 2000 census statistics, barbering volume grew by at least 10% between 1996 and 2000.
* Sales of men’s grooming products and services have surged 68.6% from 2002-2005, compared to a 6% increase for women’s products, according to research firm AC Nielsen.

Today’s men have specific requirements regarding personal grooming and are no longer interested in discount chains and unisex salons. They instead demand the warm, personal atmosphere of a barbershop, as well as the feeling of camaraderie found among the patrons.
<img src="http://www.roostersmgc.com/images/history_photo.jpg" width="420">