About
Our company founder, M.E. "Bus" Whitehead,
graduated from the University of Nebraska in 1950.
Bus was a standout basketball player, leading the
Huskers to a Big Seven conference championship his
senior year.
After he graduated, Bus went to work as a sales
trainee for Phillips 66 and played for their
acclaimed AAU amateur basketball team. In 1959,
still working as a salesman for the Phillips 66
Company, Bus took advantage of the opportunity to
buy the Phillips 66 direct operation in Lincoln,
which included 14 service stations. By 1965,
Whitehead Oil grew to 24 service stations and a
bulk products distribution plant.
During the gas shortages of the 1970's, many
service stations went out of business. In fact the
total number of gas stations in the nation
decreased by fifty percent. But Whitehead Oil
Company continued to grow and prosper.
As the 70's turned into the 80's, it was apparent
that new marketing strategies were necessary for
the company to continue its success in the Lincoln
market. "Full-Service" stations became "Self-
Service" and soon began to offer consumers
convenience items: pop, snacks, even groceries.
In 1982, after graduating from Kansas State
University, son Mark joined the company and opened
the first U-Stop Convenience Shop at the corner of
27th and South. Now there are 22 U-Stop
Convenience Stores in Lincoln. In 1989, Bus
Whitehead sold 100 percent of the company to his
family. Mark Whitehead, now president of the
company, continues the mission set by his father
to "be aggressive and try to keep abreast of the
trends."
During the last 50 years Whitehead Oil Company has
seen gas wars and gas shortages, old stations
close and new ones open. Its seen fuel sales grow
from 12 million gallons a year in 1966 to over 45
million gallons last year.
The future holds fresh challenges and new
opportunites. Sound management, aggressive
marketing and a commitment to our people and our
community will ensure that the prosperity of the
past will continue into the new Millenium. "When
you have good people, there's nothing you can't
do." Bus Whitehead