About
                    Our company founder, M.E. "Bus" Whitehead, 
graduated from the University of Nebraska in 1950. 
Bus was a standout basketball player, leading the 
Huskers to a Big Seven conference championship his 
senior year.
After he graduated, Bus went to work as a sales 
trainee for Phillips 66 and played for their 
acclaimed AAU amateur basketball team. In 1959, 
still working as a salesman for the Phillips 66 
Company, Bus took advantage of the opportunity to 
buy the Phillips 66 direct operation in Lincoln, 
which included 14 service stations. By 1965, 
Whitehead Oil grew to 24 service stations and a 
bulk products distribution plant.
During the gas shortages of the 1970's, many 
service stations went out of business. In fact the 
total number of gas stations in the nation 
decreased by fifty percent. But Whitehead Oil 
Company continued to grow and prosper.
As the 70's turned into the 80's, it was apparent 
that new marketing strategies were necessary for 
the company to continue its success in the Lincoln 
market. "Full-Service" stations became "Self-
Service" and soon began to offer consumers 
convenience items: pop, snacks, even groceries.
In 1982, after graduating from Kansas State 
University, son Mark joined the company and opened 
the first U-Stop Convenience Shop at the corner of 
27th and South. Now there are 22 U-Stop 
Convenience Stores in Lincoln. In 1989, Bus 
Whitehead sold 100 percent of the company to his 
family. Mark Whitehead, now president of the 
company, continues the mission set by his father 
to "be aggressive and try to keep abreast of the 
trends."
During the last 50 years Whitehead Oil Company has 
seen gas wars and gas shortages, old stations 
close and new ones open. Its seen fuel sales grow 
from 12 million gallons a year in 1966 to over 45 
million gallons last year.
The future holds fresh challenges and new 
opportunites. Sound management, aggressive 
marketing and a commitment to our people and our 
community will ensure that the prosperity of the 
past will continue into the new Millenium. "When 
you have good people, there's nothing you can't 
do." Bus Whitehead