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VisionFirst opened its' doors in 1955 under the name of Louisville Optical. At that time, the company was a wholesale optical outlet for Monfried Optical. Dr. Rod Rallo purchased Louisville Optical in 1987 and expanded his optometric practice. Dr. Rallo moved Louisville Optical in 1991 to the 4000 Poplar Level Road location. Since 1987, through strategic partnerships, VisionFirst has aligned itself with the finest eye doctors in the region. VisionFirst now has 11 convenient locations throughout Kentuckiana to serve thousands of patients who trust their eye care needs to VisionFirst. In 2003, Louisville Optical became VisionFirst to better reflect the values and commitment of the company to its' customers. In 2005 and 2009, the Poplar Level Road location went through major renovations and expansions to serve you better. Since 2005, VisionFirst has remodeled, expanded or moved many of our offices. This allows us to offer the latest in diagnostic equipment, including Optomap™ Digital Retinal Photography, GDx® Nerve Fiber Analyzer for early glaucoma detection and Tel-Screen. Our doctors are committed to providing the latest in eye care technology. VisionFirst is also committed to offering the latest in fashion eyewear for the entire family at affordable prices. The offices renovations and expansions allow us to offer hundreds of frames that will fit your personal style and budget. For a listing of the designer frames we offer please click here. We now have from 800 to 1,200 designer, fashion and value frames for your selection at each of the following offices. Here is a brief summary of our recent expansion efforts: In October 2005 and October 2009, our Poplar Level Road office completed major renovations and expansions. In May 2006, we remodeled our Leitchfield office. We are proud to be part of the Grayson County community since 1998. In November 2006, we moved our New Albany office to a new location at 4326 Charlestown Road. We are proud to be part of the Southern Indiana community since 1997. In April 2007, we moved our Shelbyville, Kentucky office to our new location at 1627 Midland Trail. We are proud to be a part of the Shelbyville community since 1983. In May 2007, we renovated our office at 4527 Outer Loop in Louisville. We are proud to be part of the Okolona community since 1988. In July 2007, we completed a total renovation of our Frankfort, Kentucky office. We are proud to be part of the Frankfort community since 1982. In December 2007, we moved our Middletown, Kentucky office to our new office at 12911 Shelbyville Road (in front of the new Wal-Mart). We are proud to be a part of the Middletown community since 1991. When you see VisionFirst, you're looking in the right direction!

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About Vision First

VisionFirst opened its' doors in 1955 under the
name of Louisville Optical. At that time, the
company was a wholesale optical outlet for
Monfried Optical. Dr. Rod Rallo purchased
Louisville Optical in 1987 and expanded his
optometric practice. Dr. Rallo moved Louisville
Optical in 1991 to the 4000 Poplar Level Road
location.

Since 1987, through strategic partnerships,
VisionFirst has aligned itself with the finest eye
doctors in the region. VisionFirst now has 11
convenient locations throughout Kentuckiana to
serve thousands of patients who trust their eye
care needs to VisionFirst.

In 2003, Louisville Optical became VisionFirst to
better reflect the values and commitment of the
company to its' customers. In 2005 and 2009, the
Poplar Level Road location went through major
renovations and expansions to serve you better.

Since 2005, VisionFirst has remodeled, expanded or
moved many of our offices. This allows us to
offer the latest in diagnostic equipment,
including Optomap™ Digital Retinal Photography,
GDx® Nerve Fiber Analyzer for early glaucoma
detection and Tel-Screen. Our doctors are
committed to providing the latest in eye care
technology.

VisionFirst is also committed to offering the
latest in fashion eyewear for the entire family at
affordable prices. The offices renovations and
expansions allow us to offer hundreds of frames
that will fit your personal style and budget. For
a listing of the designer frames we offer please
click here. We now have from 800 to 1,200
designer, fashion and value frames for your
selection at each of the following offices.

Here is a brief summary of our recent expansion
efforts:

In October 2005 and October 2009, our Poplar Level
Road office completed major renovations and
expansions.
In May 2006, we remodeled our Leitchfield office.
We are proud to be part of the Grayson County
community since 1998.
In November 2006, we moved our New Albany office
to a new location at 4326 Charlestown Road. We
are proud to be part of the Southern Indiana
community since 1997.
In April 2007, we moved our Shelbyville, Kentucky
office to our new location at 1627 Midland Trail.
We are proud to be a part of the Shelbyville
community since 1983.
In May 2007, we renovated our office at 4527 Outer
Loop in Louisville. We are proud to be part of
the Okolona community since 1988.
In July 2007, we completed a total renovation of
our Frankfort, Kentucky office. We are proud to
be part of the Frankfort community since 1982.
In December 2007, we moved our Middletown,
Kentucky office to our new office at 12911
Shelbyville Road (in front of the new Wal-Mart).
We are proud to be a part of the Middletown
community since 1991.
When you see VisionFirst, you're looking in the
right direction!