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When did the frozen department first appear at Wegmans? And, how long has the Shopper's Club Card been around? You'll discover these answers and more as you explore supermarket history with the Wegmans History Timeline. 1916 John Wegman opens the Rochester Fruit & Vegetable Company. He is joined by his brother Walter a year later. 1921 John and Walter Wegman purchase the Seel Grocery Co. and expand operations to include general groceries and bakery operations. 1930 Wegmans opens a 20,000 square-foot Clinton Avenue (Rochester, NY) "showplace" store with cafeteria seating for 300. 1931 Wegmans stores are incorporated, and feature meats, produce, groceries, dairy products, and baked goods....