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Everyone has their own Wonder® Bread story. Maybe yours came from your grandparents and has been passed all the way down to your children. Or maybe you're starting the Wonder Bread tradition within your family. Either way, there's no question. Your life wouldn't be the same without it. Because Wonder Bread has been an American icon for more than 85 years. It all started when Taggart, an Indianapolis baking company, produced a loaf of bread and wrapped it in a package with colorful red, blue and yellow balloons. Wonder® Bread was born. Since then, Wonder Bread has continued to change the times and change with them. In 1925, after the Continental Baking Company purchased Taggart, Wonder Bread became America's first sliced bread, inspiring the phrase "best thing since sliced bread" and changing the history of bread forever. During the 1940s, when Americans were tightening their belts, the Continental Baking Company did the same. Metals were precious and the slicing blades were no longer available, so Wonder Bread transformed, again, to be unsliced. That decade was a big one for the Wonder Bread company. A government-supported move to enrich white bread took the bread industry on a turn for the better. And Wonder Bread became one of the first to fortify white bread with eight essential vitamins and minerals. Nutrition information began to grace the packaging in the 1970s.

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About Wonder Bread

Everyone has their own Wonder® Bread story. Maybe yours came from your grandparents and has been passed all the way down to your children. Or maybe you're starting the Wonder Bread tradition within your family. Either way, there's no question. Your life wouldn't be the same without it. Because Wonder Bread has been an American icon for more than 85 years.
It all started when Taggart, an Indianapolis baking company, produced a loaf of bread and wrapped it in a package with colorful red, blue and yellow balloons. Wonder® Bread was born.

Since then, Wonder Bread has continued to change the times and change with them. In 1925, after the Continental Baking Company purchased Taggart, Wonder Bread became America's first sliced bread, inspiring the phrase "best thing since sliced bread" and changing the history of bread forever.

During the 1940s, when Americans were tightening their belts, the Continental Baking Company did the same. Metals were precious and the slicing blades were no longer available, so Wonder Bread transformed, again, to be unsliced.

That decade was a big one for the Wonder Bread company. A government-supported move to enrich white bread took the bread industry on a turn for the better. And Wonder Bread became one of the first to fortify white bread with eight essential vitamins and minerals.

Nutrition information began to grace the packaging in the 1970s.